Hi! I'm
Carolina Merlo.
Director of Growth
- +54 911 6811 2626
- carolina.merlo@mediamonks.com
Here's a few things I'm into right now:
Hi! I'm
Carolina Merlo.
Nice to meet you.
I'm the
Director of Growth
Here's a few things I'm into right now:
GET THE REPORT
This year has affected brands across Latin America in many ways, prompting a moment of re-prioritization and rapid transformation. Realizing this, we pooled together insights showing how your peers are adapting to a pandemic-transformed world. To get a copy, click here.
VIRTUAL EVENT
We kicked things off with BRIC’s Celebrate Brooklyn! Festival, one of New York City’s oldest, and longest-running festivals, by transforming it into a digital destination that brought the spirit of Brooklyn to the global stage for the first time in more than 40 years.
DIGITAL TRANSFORMATION
We’ve always believed in a confluence between creativity and tech, and how both work in tandem to deliver the experiences that customers need. Right now, there is more need than ever – and fast.
EVERYWHERE COMMERCE
Now is the time for brands to change their consumer approach by building digital marketplace strategies that recognize and meet consumer needs across the entire CDJ.
DIGITAL TRANSFORMATION
With a boom in smartphone adoption and international brands raising the UX bar, many in the LatAm market feel the pressure to step up their game. Here's where they should start.
PARTNERSHIPS
To work faster and better, brands require a new, flexible model that allows them to quickly adapt. Enter integrated production partnerships.
PARTNERSHIPS
Program management should do more than just deliver what you ask; it should empower your brand to make informed production decisions backed by knowledge and expertise.
CONTENT
While “Just be yourself” is great advice for individuals, FMCG brands who struggle to stand out need tried-and-true strategies to relate to audiences. Here are three of the most effective.
PARTNERSHIPS
We believe external and in-house agencies should play nice together. That’s why we love integrated production partnerships, a best-of-both-worlds model.
CULTURE
A cool, shiny campaign can certainly impress, but a truly resonant campaign can make a lasting impact on culture—and how audiences view your brand.
CONTENT
What makes a challenger brand isn’t about size, but mindset. Success through a disruptive landscape requires all brands to take risks and relate more openly to consumers.
DATA STRATEGY
#FIAP2018 has come and gone, but it’s not too late to gain some insights from the conference. Here are four big ideas on how data is shaking things up and changing the game.
Zen koans are tricky, but our insights aren't.
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