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Hi! I'm

Carolina Merlo.

Nice to meet you.
I'm the

Director of Growth

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Carolina is Director of Growth at Media.Monks – primarily focused on Mexico. She joined the MMonastery after years of experience working with tech entrepreneurs, innovators and content creators in Latin America and Miami. While leading Latin America's most renowned crowdfunding platform, she developed commercial partnerships with brands, NGOs and Governmental Institutions. Her background as digital project manager and curator of locative art experiences and immersive installations, plays a great part in her passion for digital production. As part of the Growth team she fosters relationships with potential clients and partners, and nurtures project opportunities working closely with producers and growth monks at other offices.

Here's a few things I'm into right now:

GET THE REPORT

Initiating Impact LatAm | Report

This year has affected brands across Latin America in many ways, prompting a moment of re-prioritization and rapid transformation. Realizing this, we pooled together insights showing how your peers are adapting to a pandemic-transformed world. To get a copy, click here.

VIRTUAL EVENT

BRIC Brings the Sound of Brooklyn to the World Stage

We kicked things off with BRIC’s Celebrate Brooklyn! Festival, one of New York City’s oldest, and longest-running festivals, by transforming it into a digital destination that brought the spirit of Brooklyn to the global stage for the first time in more than 40 years.

DIGITAL TRANSFORMATION

(Re)Connect Acts of Digital Through Adobe to Enable Transformation at Speed

We’ve always believed in a confluence between creativity and tech, and how both work in tandem to deliver the experiences that customers need. Right now, there is more need than ever – and fast.

EVERYWHERE COMMERCE

Upgrade Your Digital Marketplace Strategy to Build Brand Love

Now is the time for brands to change their consumer approach by building digital marketplace strategies that recognize and meet consumer needs across the entire CDJ.

DIGITAL TRANSFORMATION

Tackling Digital Transformation in Latin America

With a boom in smartphone adoption and international brands raising the UX bar, many in the LatAm market feel the pressure to step up their game. Here's where they should start.

PARTNERSHIPS

Building a Committed, Flexible Integrated Production Partnership

To work faster and better, brands require a new, flexible model that allows them to quickly adapt. Enter integrated production partnerships.

PARTNERSHIPS

Three Valuable Impacts Your Program Director Should Make

Program management should do more than just deliver what you ask; it should empower your brand to make informed production decisions backed by knowledge and expertise.

CONTENT

3 Ways for FMCG Brands to Differentiate Themselves

While “Just be yourself” is great advice for individuals, FMCG brands who struggle to stand out need tried-and-true strategies to relate to audiences. Here are three of the most effective.

PARTNERSHIPS

Working Faster, Better, Smarter with an Integrated Production Partnership

We believe external and in-house agencies should play nice together. That’s why we love integrated production partnerships, a best-of-both-worlds model.

CULTURE

The Benefits of a Culturally Significant Campaign

A cool, shiny campaign can certainly impress, but a truly resonant campaign can make a lasting impact on culture—and how audiences view your brand.

CONTENT

How Challenger Brands Are Paving the Path to Success

What makes a challenger brand isn’t about size, but mindset. Success through a disruptive landscape requires all brands to take risks and relate more openly to consumers.

DATA STRATEGY

Prepare Your Data Strategy for the Shift to Personalization

#FIAP2018 has come and gone, but it’s not too late to gain some insights from the conference. Here are four big ideas on how data is shaking things up and changing the game.

Zen koans are tricky, but our insights aren't.
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